To fully grasp the meaning of Social SEO, it's important to first understand the foundations of traditional SEO.
Search engine optimisation (SEO) in digital marketing refers to the process of optimising content so that search engines like Google or Yahoo can effectively index and serve it to users searching for related topics. These engines evaluate multiple factors, such as the user's location, search term, and search history, to deliver the most relevant results.
While social media platforms aren’t classified as traditional search engines, they each feature search functionality and are increasingly integrating search engine-like capabilities. Today's leading social networks are evolving to offer more accurate and comprehensive search experiences, helping users discover content that aligns with their interests and needs.
Historically, users engaged with social media by browsing curated feeds made up of content from friends, influencers, and brands they followed. But today, people are actively searching on platforms like Instagram, TikTok, and Pinterest for specific content, such as product reviews or local services.
That’s where Social SEO becomes critical. It focuses on optimising your social media content so that it shows up in search results on these platforms, right when users are looking for something specific. It's not about passive visibility; it's about being found when your audience is ready to engage.
At Blended Digital, we incorporate Social SEO into broader content and search strategies to help brands maximise reach across both traditional search engines and the ever-evolving social landscape.
Here we will provide multiple important tips to remember when posting your content on social media:
SEO Tips for TikTok
TikTok is more than a platform for trends; it’s a growing search engine where users actively look for content, brands, and local businesses. With the right Social SEO approach, your content can become more discoverable and drive meaningful engagement. Here are three core strategies we recommend:
Optimise Your TikTok Profile with Keywords
Ensure your TikTok profile is working for you by adding relevant keywords to your bio and username where appropriate. This helps TikTok understand what your account is about, boosting the overall discoverability of your content in related searches.
Reinforce Your Main Keyword in Multiple Ways
Maximise visibility by using your primary keyword in three strategic places: speak it out loud in your video, overlay it as on-screen text, and include it in your caption. This approach strengthens your content's alignment with TikTok's algorithm and improves search relevance.
Prioritise Keywords Over Hashtags in Captions
When writing your video caption (description), focus on using natural, keyword-rich language rather than relying solely on hashtags. While hashtags can still help, it’s the keyword context that boosts your content in search results on TikTok.
Looking for more on TikTok SEO? Click here
SEO Tips for Instagram
Instagram has evolved from a photo-sharing app into a powerful discovery platform where users search for products, services, and local businesses. Leveraging Social SEO on Instagram ensures your posts surface in search and explore feeds, helping you reach more of the right people. Here are three key strategies we recommend at Blended Digital:
Optimise Your Instagram Profile SEO
Add relevant keywords to your bio and username where applicable. Your profile would communicate your business, using searchable terms that reflect your niche, industry, and location. This increases the likelihood of your profile appearing when users search on the app.
Include Hashtags and Keywords Strategically in Captions
Focus on writing descriptive, keyword-rich captions that clearly define the context of your post. Hashtags are still useful on Instagram, but placing meaningful keywords within the first lines of your caption strengthens your visibility in search and content recommendations.
Double-Up on Your Primary Keyword in Captions and Content
Say your primary keyword in reels (if applicable). And overlay it with on-screen text. Then, reinforce it in the caption itself. Instagram uses AI to transcribe audio and read visuals, so the more ways you include your keywords naturally, the better your chances of being indexed and discovered.
For more information on Instagram SEO, click here.
SEO Tips for Facebook
Facebook is no longer just a social networking site, it has evolved into a powerful search engine where users discover local businesses, community events, reviews, and brand content through both the main search bar and Facebook's algorithmically driven feeds. With the right Social SEO strategy, your posts can gain better visibility, connect with target audiences, and build stronger brand recognition. At Blended Digital, we recommend focusing on the following core strategies:
Create Location Pages for Multi-Site Businesses
If your business operates from more than one physical location, consider creating a dedicated Facebook location page for each shop or office. This strategy increases the chances of your different locations appearing in local searches, allowing customers to find and engage with the nearest branch directly.
Optimise Your Facebook Page with Keywords and Local Information
To improve your overall Facebook SEO, ensure your primary keyword is used in key areas such as your page title, vanity URL, about section, and business description. Additionally, include your full business address on your page. If you operate in a physical location, this helps your page surface in local search results, making it easier for nearby customers to find you.
Use Keywords and Alt Text in Posts and Captions
When posting on Facebook, always include your most relevant keywords in the post text and photo captions using a natural-sounding language. Additionally, make use of the Facebook alt text feature on your images. Descriptive alt text helps the platform understand your content better, contributing to improved discoverability.
Check out this page by Neil Patel, for more interesting content on Facebook SEO!
SEO Tips for YouTube
YouTube is the world’s second-largest search engine, making it a vital platform for brands looking to increase visibility, build trust, and reach engaged audiences through video content. With more users turning to YouTube to search for tutorials, product reviews, service explanations, and local businesses, having a strategic SEO approach is essential. To maximise video performance and discoverability, focus on these foundational strategies:
Use Keywords strategically in Filenames, Titles, and Descriptions
Start using your optimisation before even uploading your video by saving the file with your main keyword phrase (e.g., kitchen-renovation.mp4). When crafting the video title, use a natural and slightly extended version of your keyword that reflects the real search intent, something a user might type into YouTube, such as “Top 5 Kitchen renovation Tips for Beginners.” Follow this up by including that same keyword in the first two secondary keywords further down the description, while keeping the text readable and free of keyword stuffing.
Focus on Search-Friendly Video Types Like Tutorials and How-Tos
Instructional and how-to videos are among the most searchable content types on YouTube. Unlike videos that rely on the algorithm’s home feed or suggested content, how-tos often attract users via direct search queries. By creating useful, well-structured tutorials around common questions or problems in your niche, you position your content to rank higher and attract more targeted traffic. Avoid focusing too heavily on tags, as YouTube itself notes they're only helpful for handling misspellings or variations of your keywords (e.g., “DIY” vs “DYI”).
Say Your Keywords Out Loud in the Video and Enable Captions
YouTube's algorithm transcribes and scans your spoken content. By mentioning your primary keyword naturally during the video, you're reinforcing topic relevance. To take full advantage of this, upload accurate subtitles or enable YouTube's captioning features via YouTube Studio. This not only aids SEO but also enhances accessibility, which can improve overall engagement and viewer retention.
For more expert information on how to use SEO for YouTube, click here.
SEO Tips for Twitter (Now X)
Twitter, now rebranded as X, has grown beyond short bursts of news and real-time updates into a dynamic platform where users actively search for expert opinions, local events, trending conversations, and brand content. Leveraging Social SEO on X helps your posts appear in user searches, suggested timelines, and even Google results. Here are three key strategies we recommend:
Optimise Twitter (X) Profile SEO
Use your primary keyword in essential profile fields such as your Twitter display name, bio, and handle. These areas are indexed by both Twitter's internal search and external search engines, so incorporating keywords here helps your account become more discoverable to users searching for specific topics, services, or businesses.
Include Alt Text with Keywords When Adding Images
When you share an image in a tweet, take advantage of the “add description” feature to write specific alt text. If appropriate, include your keyword in this description to give Twitter additional context about your content. While the primary purpose of alt text is accessibility, it also helps boost the visibility of image-based content in search results.
Use Relevant Keywords and Hashtags in Tweets
Twitter posts have a limited character count, so it's important to use your keywords effectively and naturally. Choose relevant keywords and blend them into the tweet content to ensure it remains valuable to the reader. Strategic keyword placement increases the chances of appearing in keyword-based searches or trending topics.
For further details on how to improve your Twitter (X) SEO, click here.
SEO Tips for LinkedIn
Originally a platform for professional connections, LinkedIn has now become a powerhouse for content sharing, industry insight, and business networking. By applying effective SEO on LinkedIn, you can increase the visibility of your profile and content, ensuring it appears in relevant searches by users seeking industry-specific information, services, and expertise. Here are three strategies to enhance your presence:
Avoid Overstuffing Your Keywords and Hashtags
Don’t overload your posts with too many keywords or hashtags. Instead, use relevant keywords naturally and choose only the most fitting hashtags to avoid being flagged as spam.
Create Long-Form Content with keywords
Use LinkedIn Articles to produce detailed content based on important keyword clusters. This boosts your authority and helps your content appear in search results.
Optimise your LinkedIn Page SEO
Incorporate relevant keywords into your LinkedIn page's tagline and about section to improve visibility in both LinkedIn and external search results.
Discover more about LinkedIn SEO best practices here.
Incorporating Social Media SEO into your overall strategy can significantly boost your brand’s online presence, engagement, and search visibility. By optimising your social profiles, strategically using keywords and hashtags, and leveraging platforms’ search features, you can ensure your content reaches the right audience and drives meaningful results. At Blended Digital, we specialise in helping businesses enhance their SEO through both on-page and off-page strategies. Whether you're looking to improve your website's SEO or build a stronger social media presence, our expert team is here to support your growth.
Contact us today to learn how we can help elevate your brand’s visibility with tailored SEO strategies. Explore our Off-Page SEO Services and On-Page SEO Services to get started.
Frequently Asked Questions
Does Social SEO help with local searches?
Yes, Social SEO is particularly effective for local businesses. By including location-based keywords, creating location-specific pages, and providing detailed business information, you can increase your chances of appearing in local search results, helping nearby customers find your business easily.
How Important Are Hashtags for Social SEO?
Hashtags still play an important role in Social SEO, especially on platforms such as Instagram or Twitter. However, it's essential to use them properly, focusing on relevant, trending hashtags rather than using too many. Combining hashtags with keyword-rich content ensures better discoverability.
Does Social SEO Work on All Social Media Platforms?
Yes, Social SEO strategies are effective across various platforms like TikTok, Instagram, Facebook, YouTube, Twitter (X), and LinkedIn. Each platform has its own algorithm and search features, so it's important to tailor your SEO approach for each to maximise your content’s reach and engagement.
How can I track the performance of my Social SEO efforts?
You can track the performance of your Social SEO strategies using analytics tools provided by each social media platform, such as Facebook Insights, Instagram Insights, and YouTube Analytics. These tools provide data on engagement, reach, and impressions, which can help you evaluate the effectiveness of your SEO efforts and adjust your strategy accordingly.
6th MAY 2025