SEO & DIGITAL MARKETING

There is a world of online opportunities to explore, digital marketing can take advantage of this and help you find new customers and reach your business goals.

How can we help your business?
Read a couple of our case studies (Mobility Shop case study, Signage & Print Services case study) which show how we have helped businesses grow their online leads, and sales.

As part of your overall marketing plan, digital marketing couldn’t be more important, and there is a wide range of opportunities to explore that allow you to promote your brand to a much wider audience.

In order to create an evolving digital marketing plan, you need to track, analyse, tweak, retest, track, analyse, tweak, and so it goes on, but by closely monitoring your online marketing activity you can ensure the best return on investment, you can adapt to market factors, or new evolving markets. We have a number of solutions that can help you with that.

SEARCH ENGINE OPTIMISATION (SEO)

At the heart of digital marketing is search engine optimisation (SEO). It’s the most important resource for getting traffic to your site and it happens to be one of the cheapest. This is about getting traffic from people who are specifically looking for your product, service or business.

As an SEO company Portsmouth, our process includes market research for your business to see what keywords are being used by your customers, keyword research and analysis to see which can be ranked. Supporting your with on-site and off-site SEO including a link-building strategy that is spam-free and provides only quality links. What is your current Local SEO Audit Score?

DIGITAL ADVERTISING & PPC

Many businesses have tried running their own digital advertising and PPC campaigns without success. We can help you drive your campaigns to the next level ensuring a return on your investment.

There are lots of options available depending on your audience and what you are trying to achieve including; banner adverts, PPC advertising such as Google Adwords & Microsoft Advertising along with social media advertising.

SOCIAL MEDIA MARKETING

Social Media is now part of everyday life, and Facebook, LinkedIn, Twitter, Instagram, Snapchat and other platforms are all very effective ways of reaching and communicating with potential audiences.

They can also be an effective way to generate traffic to your website, as well as being a stand alone business tool.

EFFECTIVE EMAIL MARKETING STRATEGIES TO BOOST YOUR BUSINESS GROWTH

Email marketing is a great way of keeping in touch with your customers. Its an easy way of telling your customers about new products and services, and it helps to boost loyalty and customer re-engagement.

Constantly searching for new customers is one thing, but customers who trust your brand will potentially buy again.

DON'T WAIT - LET'S BUILD SOMETHING THAT DRIVES REAL RESULTS

Whether it’s SEO, marketing, web design or branding — we’re ready to help you create impact and drive results.

BOOK YOUR FREE 15 MINUTE DISCOVERY CALL TODAY

Phone
+44 (0) 23 9347 5900

Enquiries
info@blendeddigital.co.uk

Support
support@blendeddigital.co.uk

DIGITAL MARKETING & SEO FAQ'S

Digital marketing SEO involves optimising your website and content to increase organic visibility in search engines like Google, driving more targeted traffic and leads. It's essential because over half of all website traffic comes from organic search.

Yes - SEO remains one of the most effective digital marketing strategies in 2025. However, it's no longer just about keywords and backlinks. Search optimisation is an ever-evolving discipline, shaped by changes in search engine algorithms, user behaviour, and emerging technologies like AI and voice search.

Modern SEO now includes:

Semantic search and intent-based content
Core Web Vitals and user experience signals
AI-generated content and its ethical use
Mobile-first indexing and voice search optimisation
Local SEO and hyper-targeted strategies

To stay competitive, businesses must adapt their SEO strategies regularly, monitor performance, and align with best practices. SEO is not a one-time fix- it's a long-term investment in visibility, credibility, and growth.

Typically, businesses start seeing meaningful SEO results within 4 to 6 months, though highly competitive industries may require ongoing efforts beyond a year. However, there are other ways to support the ongoing SEO efforts for quicker results in the interim.

SEO includes:

On-page SEO (optimising content and HTML tags),
Off‑page SEO (building backlinks and authority),
Technical SEO (improving site speed, crawlability, mobile compatibility),
Local SEO (optimising for local searches)

Keyword research involves identifying search terms your audience uses, then targeting those with significant volume and manageable competition. Tools like Google Keyword Planner help pinpoint relevant long‑tail keywords that improve visibility.

Backlinks are external links pointing to your site, signalling credibility to search engines. High-quality backlinks from reputable sites improve your domain authority and boost rankings.

Yes. While paid ads (PPC) can deliver immediate traffic, organic SEO offers long-term, sustainable visibility and generally a better ROI. Combining both maximises reach and impact.

Local SEO optimises your online presence to attract customers in your local area - via Google My Business, local citations, and regionally targeted keywords. It’s crucial for businesses serving specific regions