Use Google Ads to Reach and Engage Potential Customers
If you’re a business owner, you already know the power of digital advertising in reaching new customers. Google Ads is one of the most effective tools, allowing you to create targeted campaigns that appear right when potential customers are searching for your target keywords.
At Blended Digital, we specialise in delivering comprehensive Google Ads management services tailored to your business goals. Our team can craft, manage, and optimise campaigns that drive more leads and boost your sales. Get in touch today to see how we can grow your business with Google Ads.
An Introduction to Google AdWords and How It Works
Google AdWords, now known as Google Ads, is one of the most powerful online advertising platforms available today. It allows businesses to place their ads in front of users actively searching for products or services like theirs. By bidding on specific keywords, advertisers can ensure their ads appear at the top of Google's search results, on relevant websites, or even across YouTube and mobile apps.
A well-structured Google Ads campaign can dramatically increase visibility, drive qualified traffic to your site, and boost conversion.
We help businesses navigate the complexities of Google Ads — from strategic keyword selection and compelling ad creation to ongoing campaign management and optimisation. Our goal is to make sure every click counts toward growing your business.
The Benefits of Advertising on Google
With over 63,000 searches happening every second, adding up to more than five billion searches daily, Google offers businesses a powerful opportunity to get their brand in front of the right audience. Advertising on Google allows you to tap into this massive volume of daily searches, connecting your products or services with potential customers exactly when they’re looking for what you offer.
One major advantage of using Google Ads is precision targeting. You can tailor your campaigns based on specific keywords, locations, devices, and even user interests, ensuring your ads are shown to those most likely to engage. This level of targeting not only increases the chances of getting quality leads but also improves your return on investment.
Another key benefit is the flexibility of budgeting. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. You can set daily and monthly limits that fit your business’s marketing budget, making it a cost-effective option for companies of all sizes.
Additionally, Google provides detailed performance data, giving you full visibility into how your campaigns are performing. You can track impressions, clicks, conversions, and costs in real time, allowing you to make smarter marketing decisions and continuously improve your campaigns.
For more information on this topic, here are two recommendations if you're interested in learning more about Google Ads, Business.com, and Break the Web
Frequently Asked Questions
Our services cover a full campaign lifecycle: initial account audit, keyword research, ad creation, bidding strategy, ongoing optimisation, and detailed performance reporting
You'll gain expert strategy, better ROI, advanced tracking, continuous optimisation, and time savings - maximising the value of every ad pound spent.
Your budget can be as flexible as you need. Whether you start small or scale up, you control daily and monthly spend limits. At Blended Digital, we help recommend a budget based on your goals, competition, and target audience.
While timelines depend on industry and budget, clients often see improvements in click-through and conversions within 4 -6 weeks of campaign launch and optimisation
We offer flexible pricing models - flat monthly fees, percentage-based (10-20% of ad spend), or hybrid plans. Initial setup fees range from £500 - £2,500 depending on campaign complexity.
Absolutely - you maintain full ownership and access, with our team granted manager-level permissions. You’ll never be locked out of your data or history.
29th APRIL 2025