Google My Business is a way in which you can list your Portsmouth-based business on Google maps so that potential customers can find out your details and contact information within the Google search results.

Information that you can include in a Google My Business profile is your opening times, location, contact details, and links to your website and social media pages. Through this, your business will also be listed on Google Maps.

What is the Purpose of Google My Business, and Why Is It So Important?

Google My Business has four main purposes that make it a great option for your brand. Let’s take a closer look:

Increase Customer Engagement

Engaging with customers has been found to be one of the best ways to increase brand awareness and a customer’s opinion of your services. With Google My Business, when customers leave reviews, you can respond to each one, even if it is to say thank you. This ensures that customers know you care and are attentive. Additionally, Google My Business allows you to answer questions that are asked about your business, giving customers further information.

Provide Information to Potential Clients

Traditional business profiles on Google do not contain all the information about your business that customers may require. Google My Business allows you to add this information so that those who search you will see your business hours, website, and even some of the products or services that you offer. These can be quickly edited should anything change, ensuring that your customers are kept up to date at all times.

Google My Business Portsmouth Optimisation

Gain Insights to Improve Your Profile

When you sign in to your Google My Business profile, you will be able to access important insights on how popular your business is in a local search and information on who your audience is. The profile will give you information on whether your business is being found via Google Search results or on their Maps app, and you can see what customers did with your profile after they first viewed it.

Improve Local SEO

It is common knowledge that Google ranks its search results, and it does the same with any business profiles. Therefore, if you are hoping to rank in a particular area, it is important to tailor your SEO within your profile to the location, for example, for Portsmouth SEO, you may want to include your location and address to rank higher for searches in this area.

What Are The Benefits Of Google My Business?

A Google My Business profile is optimised perfectly to ensure that your content reaches the correct audience. This is particularly beneficial for smaller businesses that aim to target a local area instead of nationwide. Using Google My Business is great for increasing this visibility, exposing your business to a larger client base.

By appearing to more customers, you are also increasing the likelihood of sales and profit for your business. Studies have shown that half of the people that search for businesses locally are likely to contact the business or visit it in person the very same day, which can have a huge impact on businesses. On top of this, searches including the words ‘near me’ have grown by over 200% in the last few years, meaning that they are becoming increasingly important.

The Take-Away

Creating a Google My Business profile is a great way for small, local businesses to increase their audience. If you need help creating and optimising your profile, contact one of our SEO experts today to help you get started.