Google My Business is a way in which you can list your Portsmouth-based business on Google maps so that potential customers can find out your details and contact information within the Google search results.
Information that you can include in a Google My Business profile is your opening times, location, contact details, and links to your website and social media pages. Through this, your business will also be listed on Google Maps.
What is the Purpose of Google My Business, and Why Is It So Important?
Google My Business has four main purposes that make it a great option for your brand. Let’s take a closer look:
Increase Customer Engagement
Engaging with customers has been found to be one of the best ways to increase brand awareness and a customer’s opinion of your services. With Google My Business, when customers leave reviews, you can respond to each one, even if it is to say thank you. This ensures that customers know you care and are attentive. Additionally, Google My Business allows you to answer questions that are asked about your business, giving customers further information.
Provide Information to Potential Clients
Traditional business profiles on Google do not contain all the information about your business that customers may require. Google My Business allows you to add this information so that those who search you will see your business hours, website, and even some of the products or services that you offer. These can be quickly edited should anything change, ensuring that your customers are kept up to date at all times.