KEYWORD RESEARCH
Keywords are essential for search engine optimisation. They act as phrases and words that make it possible for people to search your content on a search engine. A rule of thumb for using keywords is that more relevant a keyword is, greater are its chances to be searched by users. Keyword research allows you to understand and analyse the kind of content your target audience is looking for. You can then design your blog accordingly. There are numerous keywords tools that can help you in finding keywords relevant to your blog theme. If done rightly, this can single handedly optimise your blog for SEO.
ENGAGING TITLES
Similar to keywords, titles play an equally important role in search engine ranking. The title of any blogpost or article is the first thing that is displayed by the search engine. Therefore, it needs to be relevant. A title that is relevant to what a user is searching would be ranked higher on the search engine when compared to others. Make sure that you use keywords while designing a title for your blog. Other than this, make it attractive for the reader as well.
INTERNAL LINKING
The underlying idea behind SEO is user engagement. To increase user engagement on your page, add links to your blog. Through internal linking you can navigate the user to other blogs which might be relevant to them. This not only increases the accessibility of your content but develops an interest within the user to read more about the topic.
CONTENT ENGAGEMENT
Make your blog easier to read. Always use proper paragraphing and sentence structure so that the reader can easily understand what you are trying to communicate. Moreover, your content should be structured in manner that the main idea can be understood by the reader just at a simple glance. Additionally, you can add pictures and infographics to make the user experience more immersive and engaging.
USER EXPERIENCE
Apart from the afore-mentioned, user experience of a page greatly determines its search engine ranking. User experience can be judged using three metrics, Loading, Interactivity and Visual Stability.
- Loading is usually determined through page speed and the time your page takes to load the largest block of text or image. To reduce this, try removing unnecessary plugins from your page. You can also remove junk code to increase page speed.
- Interactivity is assessed by analysing the responsiveness of your page. It is extremely vital for a webpage to be responsive. Usually, low responsivity occurs due to complex java scripts and plugins. To increase the responsiveness of your page, keep things as simple as possible
- Visual Stability greatly impacts user experience. A visually stable page would not have any unexpected shifts in the layout of the page and vice versa. To maintain visual stability, define size attributes to all the pictures and videos added on your page. Similarly, structure the page in manner that elements do not overlap with each other.
To sum it all, optimising your blog for SEO can greatly enhance its performance. It would not only increase the visibility of your blog but would add value to your content and make your readers feel more engaged.