Over the last two decades, a substantial increase in internet users is seen. Research indicates that as of 2020, 63.2% of the worlds total population has access to internet. Therefore, digital media marketing only seems logical.

Digital Media Marketing refers to advertising and marketing your product through online channels. These online channels include, social media platforms, search engines, emails, websites and applications. Traditionally, products were marketed using broadcast, print and electronic mediums but more recently, digital media has emerged as a dominant form of marketing. There are multiple reasons for this, some of them are as follows.


With millions of active users, digital platforms have a massive reach. You can connect and market your product to people all over the world and unlike the conventional mediums, there are no geographical limitations. A digital campaign can not only generate leads but it also projects your business to a global audience. This in turn leads to growth opportunities and business scalability. A larger consumer base also helps a business to stay competitive and generate greater revenues.


When compared with traditional marketing tools, a digital campaign can be conducted at a much lower cost and is even more effective. Marketing spends are a huge segment of any company’s budget- be it a large-scale business or a small start-up. An effective and well-planned digital media marketing campaign can help you to reach out to customers and generate sales at a much lower rate. Therefore, the cost is reduced and the remaining amount of capital can be reinvested in the business. Otherwise, with the same amount of money you can reach a lot more people when compared to traditional marketing. Moreover, digital marketing is especially beneficial for small-scale businesses as there is no price floor for ad-campaigns. In other words, you can start marketing your product with whatever budget you have.


At such low costs the return on investment for a digital campaign is relatively very high. Additionally, digital campaigns are easily trackable. You can seamlessly monitor a digital campaign and the results are instantaneous. Thus, you don’t have to wait for weeks or months before analysing the impact created by the campaign. Furthermore, this allow creates a room for improvisation. You can adapt, improvise and implement changes more quickly through the response generated by the consumers.


CRM (Customer Relationship Management) is imperative for business growth. It can be categorized into two, pre and post purchase. While developing a relationship with the customer before the purchase and navigating them through the sales funnel is important, it is equally important to develop a health relationship with the customer post purchase. Digital media marketing enables a brand to engage with the consumer at every buying stage but more importantly, it also helps to induce a positive post purchase behaviour where they become an advocate for your business. Digital media marketing lets you engage with the customer at a deeper level through tools such as social media engagement, personalized emails and digital newsletters to name a few. Resultantly, customer loyalty is also increased.

All in all, digital media marketing is a powerful and effective marketing style that can help you to generate sales, have better connection with your customers and scale your business at a global level. A digital campaign can do wonders if planned and executed in the right manner!