The Problem
Spyder Creative had been in business for a number of years, offering exterior signage, office branding and vehicle graphics to businesses in their local area. Despite having a well-designed website and a strong branding presence on their vehicle fleet they struggled to drive online traffic, and ultimately any online leads.
Proposed Solution
We identified that the business had a few local competitors that were stealing the spotlight on Google. Even though Spyder Creative sometimes offered the same services for a fraction of the cost, their low online visibility was causing clients to choose their competitors.
We conducted thorough keyword research and strategically incorporated them throughout their website.
Next, we created and optimised listings on popular business directories and encouraged happy clients to leave online reviews.
To further support our strategy, we also created local content, focusing on blog posts and articles on signage trends.
The Results
Within three weeks of implementing our SEO strategy, Spyder Creative began ranking on Google for several targeted local keywords. Thanks to online business listings and website keyword optimisation, we also saw the business appear in local maps and featured snippets, increasing its online visibility.
The combination of improved search rankings, positive online reviews, and engaging local content resulted in higher conversion rates for Spyder Creative. Taking a site with very often no traffic to a site which has had over 3,200 new users in less than six months.
The home page along with many other pages were rewritten, and the results are clear to be seen.
More website visitors contacted the business, leading to a measurable increase in leads and revenue.
"I wish I had spoken to Blended Digital earlier when I was first made aware of them and their services, if I had I could have seen the business growth sooner. "
Daron Hockey | Director
20th JULY 2024