In today’s fast-paced digital world, having a powerful online presence is non-negotiable. But simply being online isn’t enough. To truly compete and grow, your business needs to be seen by the right people at the right time—and that’s where platforms like Google Ads and Microsoft Advertising (formerly Bing Ads) come in.
At Blended Digital, we specialise in taking the complexity out of paid advertising and turning it into tangible results. Based in Portsmouth, we partner with businesses across the UK to deliver expert PPC management for their campaigns, saving them time, optimising spending, and driving growth.
Let us walk you through why outsourcing your Google and Bing Ads to our team is a smart, scalable move for your business.
Expert Knowledge & Professional Campaign Strategy
Running successful PPC campaigns takes more than just clicking a few buttons. Our team brings years of experience in all aspects of campaign management—from strategy and keyword targeting to ad copywriting and landing page optimisation.
We craft each campaign to meet your specific business goals, whether that's increasing visibility, driving more traffic to your website, or generating high-quality leads. With a strategic, data-driven approach, we ensure every campaign is optimised from day one and continues to improve over time.
Cost-Efficient Advertising That Maximises ROI
One of the biggest misconceptions about PPC is that it’s expensive. The truth is, poorly managed campaigns are expensive. When managed properly, Google and Bing Ads offer one of the best returns on investment in digital marketing.
We focus on making your advertising budget work harder. By eliminating wasted spend, refining your audience targeting, and continuously optimising for conversions, we ensure every pound spent is contributing to real business results. No guesswork, no overspending—just smart, focused advertising that delivers.
Time-Saving Solutions That Let You Focus on Your Business
We know running a business is demanding. Managing PPC campaigns on top of everything else can quickly become overwhelming and time-consuming.
That’s why we handle everything for you—from setup and strategy to daily monitoring and ongoing adjustments. Outsourcing your paid ads to Blended Digital means you can stay focused on what you do best, knowing your campaigns are in the hands of experienced professionals who are dedicated to your success.
Access to Advanced PPC Tools and Insights
To compete effectively in the paid advertising space, you need more than just access to the platforms. You need the right tools and insights to make informed decisions.
We use industry-leading software and analytics platforms to track, monitor, and improve your campaigns. These tools help us identify opportunities, test new strategies, and ensure we're always ahead of the curve. Our clients benefit from insights that aren’t just useful—they’re actionable and results-driven.
Continuous Optimisation for Long-Term Performance
Successful PPC isn’t about launching a campaign and forgetting about it. It requires constant refinement, testing, and optimisation to stay ahead of competitors and adapt to changes in user behaviour.
At Blended Digital, we treat PPC management as an ongoing partnership. We continually review your campaigns to identify areas for improvement—testing new ad copy, adjusting bid strategies, updating keywords, and refreshing landing pages. This ensures that your performance keeps improving over time and your campaigns remain aligned with your business objectives.
Local Knowledge with National Reach
As a Portsmouth-based agency, we understand the local business landscape and the unique challenges and opportunities that come with it. But our reach isn’t limited to the South Coast—we support businesses across the UK with tailored strategies that reflect local and national market trends.
Whether you're a Portsmouth business looking to grow locally or a national brand with wider ambitions, we bring local insight and strategic thinking to every campaign.
Clear, Transparent Reporting That Shows Real Results
We believe in complete transparency when it comes to campaign performance. Our clients receive detailed reports that break down key metrics in a clear, easy-to-understand format—so you always know exactly how your advertising is performing.
From click-through rates and conversions to cost-per-lead and return on ad spend, we provide the data that matters. More importantly, we use that data to inform decisions and shape future campaigns for even greater success.
How We Support Business Growth Through PPC
Our approach to PPC is rooted in strategy. We start by understanding your business, your goals, and your ideal customers. Then we create bespoke campaigns designed to meet those goals—whether that's generating more leads, driving e-commerce sales, or boosting footfall to your local store.
Here’s what we bring to the table:
- In-depth keyword research based on real user intent
- Persuasive ad copy that speaks directly to your audience
- Strategic campaign setup tailored to your business model
- Smart bidding strategies to maximise every click
- Retargeting campaigns to re-engage previous visitors
- Ongoing analysis and performance tracking
We’re not here to just run your ads—we’re here to help your business grow.
Ready to Take Your PPC to the Next Level?
Outsourcing your Google and Bing Ads to Blended Digital isn’t just a smart move—it’s a game-changer. By partnering with a team that understands your business and has the tools and experience to deliver results, you’re investing in growth, visibility, and long-term success.
Whether you’re just getting started with paid search or looking to improve your existing campaigns, we’re here to help.
Get in touch today to find out how we can elevate your online advertising and unlock new opportunities for your business.
15th APRIL 2025