HOW TO CHECK YOUR WEBSITE'S SEO PERFORMACE: A QUICK GUIDE WITH FREE TIPS

Search Engine Optimisation (SEO) is vital for ensuring your website ranks well on search engines like Google, driving organic traffic, and reaching your target audience. But how can you tell if your SEO efforts are paying off? Understanding how your website is performing in terms of SEO is the first step toward improving your online visibility and achieving your business goals.

In this blog, we’ll share some free tips to help you check your website’s SEO performance and identify areas for improvement. Plus, we’ll explain how partnering with Blended Digital can take your SEO to the next level.

1. Check Your Website’s Search Rankings

One of the simplest ways to gauge your SEO performance is to check where your website appears on search engine results pages (SERPs) for relevant keywords.

How to Do It:

• Use Google to search for keywords related to your business. For example, if you’re a plumber in London, search for terms like “plumber London” or “emergency plumbing services.”
• Check if your website appears on the first page of results. Most users rarely go beyond the first page, so ranking here is crucial.
• Use free tools like Google Search Console to see which keywords are driving traffic to your site and how well you’re ranking for them.

2. Analyse Your Website Traffic

Monitoring your website traffic can give you valuable insights into how well your SEO is working. A steady increase in organic traffic is a good sign that your SEO efforts are paying off.

How to Do It:

• Use free tools like Google Analytics to track your website traffic.
• Look at the “Acquisition” section to see how much traffic is coming from organic search.
• Pay attention to trends over time – are your visitor numbers increasing, staying flat, or declining?

3. Evaluate Your Website’s Speed

Site speed is a critical factor for SEO and user experience. A slow-loading website can harm your rankings and frustrate users, causing them to leave your site.

How to Do It:

• Use free tools like Google PageSpeed Insights or GTmetrix to check your website’s loading speed.
• These tools will also provide recommendations for improving your site’s performance, such as optimising images or reducing server response time.

4. Check for Mobile-Friendliness

With most users browsing the web on mobile devices, having a mobile-friendly website is essential for SEO. Google prioritises mobile-friendly sites in its rankings, so it’s worth checking how your site performs on smaller screens.

How to Do It:

• Use Google’s free Mobile-Friendly Test to see if your website is optimised for mobile users.
• Ensure that your site’s text is readable without zooming, buttons are easy to tap, and the layout adjusts to different screen sizes.

5. Audit Your On-Page SEO

On-page SEO refers to the elements on your website that you can optimise, such as content, meta tags, and internal links. Ensuring these are in good shape is key to improving your rankings.

How to Do It:

• Check that each page on your site has a unique and descriptive title tag and meta description.
• Use keywords naturally in your content, headings, and image alt text.
• Ensure your URLs are clean and descriptive (e.g., www.yoursite.com/services instead of www.yoursite.com/page1).
• Use free tools like Yoast SEO (for WordPress users) to identify on-page SEO improvements.

6. Assess Your Backlinks

Backlinks – links from other websites to yours – are a major ranking factor for SEO. High-quality backlinks from reputable sites signal to search engines that your website is trustworthy and authoritative.

How to Do It:

• Use free tools like Ahrefs Backlink Checker or Moz Link Explorer to see who is linking to your site.
• Look for high-quality, relevant backlinks, and avoid spammy or low-quality links.

7. Monitor User Engagement

Search engines consider user engagement metrics, such as bounce rate and time spent on your site, when determining rankings. If visitors are leaving quickly, it could signal that your content isn’t meeting their needs.

How to Do It:

• Use Google Analytics to check your bounce rate and average session duration.
• High bounce rates may indicate that your content isn’t relevant, or your site is difficult to navigate.

How Blended Digital Can Help

While these tips are a great starting point, SEO is a complex and ongoing process that requires expertise, time, and the right tools. At Blended Digital, we specialise in creating tailored SEO strategies that drive long-term growth for businesses of all sizes.

Here’s how we can help:

• Comprehensive SEO Audits: We’ll identify areas for improvement and create a roadmap for success.
• Keyword Research: Our team will find the best keywords to target your audience and drive traffic.
• On-Page and Technical Optimisation: From meta tags to site speed, we’ll ensure your website is fully optimised.
• High-Quality Backlink Building: We’ll help you earn authoritative backlinks that boost your rankings.
• Ongoing Monitoring and Reporting: You’ll receive regular updates on your SEO performance and results.

Ready to Take Your SEO to the Next Level?

If you’re serious about improving your website’s SEO and driving more traffic to your business, get in touch with us today. Let’s work together to create a strategy that delivers real, measurable results.

Published: 30/04/2025