BLENDED DIGITAL'S BRAND REFRESH

All businesses grow and change over time... including ours.

In early 2021 we decided to look at rebranding the Blended Digital logo, website and supporting material. The goal was to not lose the original identity of the brand our customers had grown to know, but to give it a brand refresh making it look more modern and reflect the current market.

The graphic design team did this by firstly looking at a variety of options and eventually we all agreed on simplifying the logo text and keeping a few of the original dots, which we think works. The new logo redesign achieves our core brief of refining what we had, looking more modern and cleaner.

The new logo was then applied to our stationery and new design concepts worked on for a new revamped website which you are reading this article on now.