DAVEY DOWN
Davey Down is a UK bedding retailer offering luxury duvets, mattress toppers, pillows and protectors. Its online store gives customers access to a range of bedding products, with an emphasis on comfort, materials and quality.
With its existing website now 12 years old, Davey Down approached Blended Digital for a website refresh. The brief was to create a modern ecommerce store with an improved user experience and new copywriting developed with SEO and AI search in mind. The work built on the existing Davey Down identity, bringing its online presentation up to date.
We refreshed the website design with cleaner layouts, more consistent spacing and a clearer visual hierarchy. Prominent product imagery, clear headings and a restrained use of colour give the store a more polished finish, helping the bedding collection take centre stage. The design brings a more contemporary feel to the website while keeping Davey Down recognisable to existing customers.
The shopping experience was a central part of the refresh. Clear routes into the main product categories, featured collections and individual product pages help visitors move from discovering the range to exploring the products that interest them. Product images, prices and calls to action are presented consistently, making the store easier to scan and browse.
We also considered how the website would appear across desktop, tablet and mobile devices. The responsive design adapts the layouts for different screen sizes, with attention to navigation, product information and access to the basket. This gives the refreshed store a consistent visual approach across the devices customers use to shop.
Alongside the design work, we rewrote the website copy to explain the range more clearly and give customers useful information when choosing their bedding. The content brings product features and benefits into focus, with descriptive headings and supporting explanations that help visitors understand the options available.
SEO and AI search considerations formed part of this copywriting work. We focused on clear product terminology, relevant topics and content that addresses customer questions. The aim was to make Davey Down’s offering easier to understand for shoppers and to support how its products are interpreted by search engines and AI search tools.
The finished website gives Davey Down a modern ecommerce presence, combining refreshed design, clearer product presentation and newly written content. It brings a 12-year-old website up to date with a shopping experience designed to reflect the quality of the range and help customers explore it with confidence.
Key Project Improvements:
- Modern Ecommerce Design: Refreshed the store with cleaner layouts, clearer typography and a more polished presentation.
- Clearer Shopping Journeys: Brought product categories, featured products and buying information into a consistent, easy-to-follow layout.
- Responsive Presentation: Adapted the design for desktop, tablet and mobile browsing.
- New Website Copy: Rewrote content to explain the range, support customer decisions and address SEO and AI search considerations.
www.daveydown.co.uk