How Blended Digital Modernised Fosbraey Builders’ Website and Strengthened Their Local SEO Presence Across Kent
Fosbraey Builders is a long-established, family-run building company based in Sittingbourne, Kent. With decades of experience delivering extensions, loft conversions, groundworks and full building projects, their reputation offline was strong — but their website no longer reflected the quality of their work.
The previous site was dated in both design and structure, with limited conversion focus, weak local keyword targeting, and an outdated user experience. The objective was clear: modernise the brand’s digital presence while protecting and enhancing its existing search visibility.
Protecting SEO Equity While Rebuilding for Growth
Unlike a new launch, this project required careful handling of existing rankings and indexed URLs. Fosbraey already had search visibility across Kent, so a rebuild had to be strategically managed to avoid traffic loss.
The key objectives were:
- Modernise the visual identity and improve overall user experience
- Rewrite all website copy with clear, locally optimised messaging
- Target high-value search terms across Sittingbourne and wider Kent
- Improve conversion pathways with stronger calls to action
- Restructure service pages for clarity and search performance
- Implement full 301 redirects to retain SEO value
- Enhance technical SEO with structured data and schema markup
This was not simply a design refresh. It was a full strategic rebuild with SEO continuity at its core.
Strategic Redesign & SEO-Led Repositioning
Blended Digital delivered a complete WordPress rebuild focused on performance, clarity, and local authority.
The new design immediately modernises the brand’s presence. Clean layouts, stronger typography, improved navigation, and clearer service segmentation create a more professional, trustworthy experience aligned with the quality of Fosbraey’s work.
All copywriting was rewritten from scratch. Instead of generic service descriptions, the new content is structured around locally relevant search terms including “Builders in Sittingbourne” and “Builders in Kent”, strengthening geographic targeting while maintaining natural, persuasive messaging.
We restructured and expanded service pages to improve both user flow and search depth. Internal linking was refined to support crawlability, and calls to action were strategically placed throughout the site to increase enquiry opportunities.
From a technical SEO perspective, we implemented:
- Full 301 redirect mapping from legacy URLs to preserve rankings
- Structured data and JSON-LD local business schema
- On-page local optimisation across headings and metadata
- Embedded Google Maps integration to reinforce geographic signals
- Clean URL architecture and improved crawl structure
By combining UX improvements with search-first architecture, the site now performs as both a brand showcase and a lead-generation asset.
The Outcome
Fosbraey Builders now has a modern, conversion-focused website that reflects their professionalism and experience.
Search equity from the previous site was successfully retained through careful redirect implementation, while the new structure provides stronger foundations for long-term organic growth across Kent.
The website is no longer simply an online brochure — it is a strategic digital platform designed to generate enquiries, strengthen local authority, and support sustainable business growth.
Website: www.fosbraeybuilders.co.uk