WORLD FREIGHT GROUP
World Freight Group (WFG) is an international network of independent freight forwarders, with members covering more than 500 air and sea ports worldwide.
As an existing Blended Digital client, WFG asked us to design the graphics for its exhibition stand at the 2026 FIATA World Congress, held in Milan, Italy, from 6 to 9 October 2026.
The congress brought together the global freight forwarding and logistics community and marked FIATA’s centenary. Our graphic design work brought WFG’s established identity, member companies and key messaging together in a coordinated presentation for this international audience.
We developed the exhibition stand graphics around WFG’s existing branding, combining deep blue backgrounds, lighter blue accents and prominent white lettering. Across the upper header panels, the WFG logo, full company name and website address provided a clear introduction to the network, with the branding repeated along the different sides of the stand.
The main backdrop carried WFG’s “Moving the World” message alongside freight imagery and a large graphic inspired by the globe motif in its logo. Event photography was incorporated within this central feature, showing the people and professional relationships behind the network. This gave the backdrop a distinct focal point while keeping it closely connected to WFG’s identity.
Sponsoring member company logos were presented within white circular panels, giving each a clearly defined place against the blue background. The front counter carried matching WFG branding and the website address, extending the visual approach from the upper headers through to the area where visitors could meet the team.
The finished graphics balanced prominent branding with detail for visitors viewing the stand more closely. Short messaging, a consistent colour palette and coordinated artwork across the different surfaces gave WFG a cohesive exhibition presence, providing a professional setting for conversations with delegates.
The project shows how Blended Digital translates an established brand into large format exhibition graphics. For WFG, that meant bringing its identity and international membership together in a clear, recognisable presentation for the 2026 FIATA World Congress.
Key Project Highlights:
- Coordinated Exhibition Graphics: Artwork across the upper header panels, main backdrop and front counter.
- Consistent Brand Presentation: WFG’s existing logo, blue palette and messaging carried throughout the graphics.
- Sponsoring Member Company Visibility: Individual logos displayed within clear circular panels.
- Distinctive Central Feature: A globe-inspired graphic incorporating event photography from the WFG community.
www.wf-group.com