SEO Digital Marketing: What Is It and How to Get Started

Why Is SEO Important in Digital Marketing?

• Drives High-Intent Traffic: People searching on Google are usually looking for something specific, meaning they’re more likely to convert.
• Builds Brand Visibility: Appearing at the top of search results boosts your credibility and brand awareness.
• Cost-Effective: Unlike pay-per-click (PPC) ads, organic traffic from SEO doesn’t cost you for every visit.
• Supports Other Channels: A well-optimised website improves the performance of email, social media, and paid campaigns.

How Search Engines Work

When someone types a query into Google, the search engine scans its index of websites and returns the most relevant results.

Search engines use bots (or crawlers) to discover and rank content based on hundreds of factors, including:

• Page content and keyword relevance
• Site speed and mobile usability
• Internal and external links
• User behaviour signals
• Domain authority and trustworthiness

Core Components of SEO Digital Marketing

1. On-Page SEO

On-page SEO involves optimising the content and structure of your web pages. Key actions include:

• Using relevant keywords in headings and content
• Creating unique meta titles and descriptions
• Adding alt text to images
• Improving internal linking and readability

2. Off-Page SEO

Off-page SEO focuses on boosting your site’s authority through external factors such as:

• Earning backlinks from reputable websites
• Gaining social media signals and brand mentions
• Participating in guest blogging and digital PR

3. Technical SEO

Technical SEO makes sure your website is fast, secure, and easy for search engines to crawl. Tasks include:

• Fixing broken links and removing duplicate content
• Speed optimisation
• Mobile responsiveness
• Using XML sitemaps and structured data (schema markup)

How to Get Started With SEO Digital Marketing

Step 1: Conduct Keyword Research

Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find search terms with strong potential and low competition.

Step 2: Optimise Existing Pages

Update your content with target keywords, clear structure, and compelling calls to action.

Step 3: Create New, Valuable Content

Publish helpful blog posts, guides, and landing pages that address customer questions and needs.

Step 4: Improve Site Performance

Use Google PageSpeed Insights or GTmetrix to check loading speed, fix broken links, and ensure your site is HTTPS secure.

Step 5: Build Backlinks

Reach out to relevant websites, submit your site to directories, and share content to gain high-quality backlinks.

Step 6: Track and Measure

Monitor your SEO performance with Google Analytics and Search Console. Focus on traffic, rankings, bounce rate, and conversions.

Common SEO Mistakes to Avoid

• Keyword Stuffing: Overusing keywords makes content unreadable and harms rankings.
• Ignoring Mobile Users: Google uses mobile-first indexing — if your site isn’t mobile-friendly, it will underperform.
• Skipping Meta Tags: Missing titles and descriptions means missed clicks in search results.
• Buying Low-Quality Links: Spammy backlinks can trigger penalties and hurt your site’s trust. 

Final Thoughts

While SEO takes time to show results, the ROI is significant — especially when compared to short-term campaigns that stop performing once the budget ends.

Want to grow your brand online?

Contact us to start investing in SEO digital marketing and build the foundation for long-term success.

Published: 16/06/2025