VISIT USA
Visit USA Association (UK) brings together experts from the widest range of US states and destinations, travel, accommodation, entertainment and other US-travel related products and services. Visit USA and its members are committed to providing you with information that is timely, accurate, specifically aimed at the UK leisure traveller and delivered by experienced and professional UK-based companies. You can find all this and more here in their website which is packed full of inspirational ideas and offers to help you plan your next USA holiday.
Visit USA approached Blended Digital to design and build a new website, and members portal with an easy to use content management system to allow staff to manage all aspects of the content and membership.
As part of the project we conducted a full SEO audit of their existing website, helping to determine the most visited pages and highlight opportunities for improvement. This SEO audit also included keyword research, which informed the copywriting we completed across the website.
Member supplied content, imagery and videos were a key focus across the website. Designed to work responsively across desktop, mobile and tablet devices, ensuring the user experience and design were not compromised.
We wrote various press releases over a period of time, that were distributed to announce the new site, and new features as they were released, this also provided back-links from online publishers assisting with the SEO of the site. A pay-per-click (PPC) campaign was run to support the annual travel planner released by Visit USA. Blended Digital also converted the 72 page travel planner to an interactive flipping brochure available online for viewing.
www.visitusa.org.uk